# **About** **Royalty Exchange**

## Our Mission

We believe in the value of ideas and the power of markets.

Too often, ideas are not valued properly or fairly… like music. That’s because the music industry was designed to benefit a well-entrenched few. It was a closed market that discouraged competition, obscured transparency, and directed the lion’s share of the value to the gatekeepers rather than to those who actually created the music.

Only the top 1% of artists can survive closed systems like this, and when they do it’s in spite of it not because of it.

We believe that the value of ideas should flow to all creators, not just gatekeepers or the 1%. So we created an open marketplace that gives any artist earning royalties the ability to share them with any investor interested in paying a fair price. The result is the only solution that serves the 99% of artists and investors previously ignored by the old system we’re disrupting.

That’s the power of an open market… it directs value away from the entrenched interests and into the hands of those previously pushed to the margins—the creators.

But open markets don’t just direct the value of ideas to the creators, they increase the value of those ideas as well.

A commercially successful idea is the most meaningful currency of our time. It’s the only true competitive advantage left. Products break, materials dwindle, formats shift. But ideas endure. And that makes them incredibly valuable.

Royalties are the tangible manifestation of these ideas. They are assets that can be bought, sold, and traded. Open markets make assets more valuable by providing transparency, price discovery, and competition needed to satisfy investor demand.

The result is a win-win for everyone. Investors gain access to royalty assets previously unavailable to them, and the information they need to make informed decisions. Creators can then leverage this demand to find investors for their catalog at the best price possible, raising money without giving up their rights or going into debt.

Our mission is to unlock the financial power of ideas through a transparent market that reduces the friction between ideas and their value.

We don’t buy or sell royalties. We don’t provide advances or loans. We simply operate the marketplace where buyers and sellers meet and find the value they seek. The better this marketplace services both creators and investors, the healthier it becomes, and the better it serves everyone.

After all, it’s not our marketplace… it’s yours.

## The Team

**Gary Young**  
CEO  
"I was born not knowing and have had only a little time to change that here and there."

**DeDe Burns**  
Head of Operations  
"Protect your work and if you build a good name, eventually that name will be its own currency."

**Rob Bernhard**  
Corporate Counsel  
"Decide what to be and go be it."

**Levi Hill**  
Head of Development  
"The universe rewards calculated risk and passion."

**Keegan Gaeng**  
Director, Sales and Valuations  
"So you’re telling me there’s a chance!"

**Peter McNulty**  
Senior VP, Sales and Valuations  
"In the middle of chaos lies opportunity"

**Skye Harrison**  
VP, Sales and Valuations

**Kenny Johnson**  
Full Stack Developer  
"It seems that perfection is attained not when there is nothing more to add, but when there is nothing more to remove."

**Rafael Camargos**  
Full Stack Developer

**Rachel Choiniere Towner**  
Chief of Staff  
"If you don't have time to do it right, when will you have time to do it over?"

**Janice Brake**  
Accounting Manager  
"Be fearless in the pursuit of what sets your soul on fire."

**Marissa Laug**  
Royalty Administration Manager  
"Your life is yours to create"

**Jon Gestal**  
Client Relations Coordinator  
"Intelligence without ambition is a bird without wings."

**Olive**  
Dog  
"Woof."